Digital Culture Archives - Fourth Link

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Unconscious Marketing

Posted by | Branding, Digital Culture, Food for thought, Interactive | No Comments

Unconscious Marketing – The Brain Beneath The Purchase

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” – Albert Einstein

Most marketers believe that the purchase behavior of individuals is driven by conscious choice and rational thought, but is that always the case and is that the controlling factor to our everyday actions?

For years, marketers have been simply talking to themselves instead of speaking to the real desires and motivations of consumers. They put all their bets in on one hand, market research. And when a campaign does not work, they rationalize the effectiveness of the wrong marketing tools aimed at the wrong target audience.

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design

Generating Effective Graphic Design

Posted by | Design, Digital Culture, Food for thought | One Comment

Let’s face it; words have become more obsolete in today’s brand message, making effective graphic design more important than ever.

In a world of immense information and numerous communication channels, your audience seeks to make quick judgments about your brand through clean, clear-cut stories. These stories captivate your audience with a sense of familiarity and liking to your company, and effective graphic design is the component that delivers your brand’s story with style. Read More