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Unconscious Marketing

Posted by | Branding, Digital Culture, Food for thought, Interactive | No Comments

Unconscious Marketing – The Brain Beneath The Purchase

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” – Albert Einstein

Most marketers believe that the purchase behavior of individuals is driven by conscious choice and rational thought, but is that always the case and is that the controlling factor to our everyday actions?

For years, marketers have been simply talking to themselves instead of speaking to the real desires and motivations of consumers. They put all their bets in on one hand, market research. And when a campaign does not work, they rationalize the effectiveness of the wrong marketing tools aimed at the wrong target audience.

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