What is your Brand Purpose?
In an over communicated society, the paradox remains that nothing is more necessary than communication. With an abundance of information in a saturated market, one must bring a level of authenticity and emotional storytelling to its brand. Fourth Link carefully crafts your brands message to be effective, appropriate, and consistently sound across all media platforms.
What is your Story?
Brands are like people…The value you assign someone is largely based on how the individual makes you feel. Great marketing should influence the unconscious emotionality and the conscious rationality of the consumer. When the consumers mind accepts a brands story as told in its marketing communications, they are both believing the story’s rational tenets and bonding to its emotional meaning.
You’ve heard the phrase CONTENT IS KING…wrong. COHERENCE IS KING! A company that has conflicting associations and convoluted rationale will deter its audience members from the complexed words that they use to puff up their chest to appear sophisticated.
Here at Fourth Link, we tell your story with style. A story that feels correct in time will convey a strong sense of truth and authenticity. In stark contrast, facts and figures have no built-in internal mechanism for feeling the truth. With stylish, uncluttered, and clear-cut stories; we have the ability to soothe and assuage the audience of this generation from their otherwise slothful, critical and already suspicious minds.
Brand Discovery Questionnaire
Fill out the online questionnaire to get the ideas flowing!